@InProceedings{sigmod97*255,
  author =       "Sergey Brin and Rajeev Motwani and Jeffrey D. Ullman
                 and Shalom Tsur",
  title =        "Dynamic Itemset Counting and Implication Rules for
                 Market Basket Data",
  pages =        "255--264",
  ISSN =         "0163-5808",
  booktitle =    "Proceedings of the {ACM} {SIGMOD} International
                 Conference on Management of Data",
  month =        may # "13--15~",
  series =       "SIGMOD Record",
  volume =       "26,2",
  publisher =    "ACM Press",
  address =      "New York",
  year =         "1997",
}