CS73N Meeting 07 Notes: Outsourcing and Understanding the Business Basis for its Effects.

Entered by Gio Wiederhold, 9 March 2002, updated 20 March 2002, 26Feb2004, 19, 21 May 2005.

Topics Covered briefly

Outsourcing and Business Economics

Outsourcing means subcontracting work that has been done internally in an enterprise to an outside company.  The motivation is often that it is cheaper.  It is especially effective if the contractor is specialized and can operates with a better business model. For instance:  replacing an aircraft tire management department in an airline with a service company that charges per landings and provides service and quality guarantees.

 

Off shoring is the tem used specifically for outsourcing to other countries, for the U.S. often to India, Japan, Taiwan, the Philippines, for Europe often to the Balkans and former USSR republics.  Here it is often not the business model, but cheap labor.  When high-tech industries offshore, subsidiaries are often set up to protect the IP from loss.

 

For tangible goods offshoring has been facilitated by the drastic reductions in transport costs, largely due to containerization and some, with help of the Internet, through more effective supply-chain management.  Maurer, in the "Paranet" book I handed out, considers a distance tax as an alternative, but such a measure is unlikely to be adopted.

 

There is more to offshoring than having people in remote locations do the work that U.S. workers are doing more cheaply.

 

A positive, but long-term benefit is to equalize incomes and living conditions all over the world. Not having neighbors that are poor, or disadvantaged should reduce reasons for conflict. Such thinking was the positive motivation behind NAFTA (North American Free Trade Agreement: {Canada, Mexico, and the U.S.}. Having healthy economies next to the U.S. should benefit the U.S. socially and economically, because those people are likely to routinely buy goods here, visit the U.S. as tourists etc., and so participate in a broader exchange than simply being sources of (temporarily) cheap labor. Unfortunately, when in public discussions about outsourcing there is little distinction being made between NAFTA countries and the rest of the world.  Mutual trade is less likely to achieve balance from far-way locales. 

 

Outsourcing is part of a business model, i.e., who does what in a business, so we need first to make some definitions.

A company has a number of resources: buildings, machinery, capital, people, and knowledge. Buildings, machinery, and capital are tangible resources, and accounted for in a business annual report (find one on the web of a company you are interested in and extract those numbers).  Knowledge resides largely in people. If knowledge is specific to a company – i.e., not obtained by simply hiring people off the street (here or in a remote country), then such knowledge is part of a company's intellectual property (IP).  New hires typically acquire IP knowledge by training, by working with colleagues, and through their work enlarge the store of a company's IP.

 

The value of a company on the open market is (pretty much) the sum of its tangible and intangible value.  For a public company, which has outstanding stock that value is estimated by its market value, i.e., what the stockholders are willing to pay for a share of its stock times the number of shares. (Note: a company's annual report rarely gives the market price, but it will always give the numbers of outstanding (out on the open market) shares and the price per share at the last day of the (fiscal) year.  (If the price per share is not given, you can find on the web or in news papers).

 

The market value for a `good' company is always more than its book value.  Its knowledge enables it to offer unique and desirable products and profit from it. (More on profit below) If it were less someone could come and buy all its shares, and sell the tangibles and make a profit from such a closing-out sale. For many modern companies the market value is very much higher than the book value by a large multiple (What is the multiple for the company you have chosen).  It is that excess that makes the company unique and valuable, since plant and machinery, and even off-the-street employees can be quickly hired by others – who would then draw business away from it.

 

A company that sells something has revenues.  The gross revenue is the sum of earnings from all of its sales.

There is a cost-of-goods-sold, costs associated with sales, and subtracting those leaves a gross profit, formally EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization).

Interest has to be paid on that part of the capital that has been loaned. Other capital has come from the stockholders, when they bought stock from the company.

Taxes will reduce profits substantially, ~30% in most developed countries, less -- sometimes none temporarily -- in countries that want to attract businesses.

Depreciation accounts for the loss of tangible resources over time, as production machinery, and amortization is the payback on loans. Those items are of less interest in our outsourcing discussion.

From the net profit, after all obligations are paid a split must be made:

1.      Increase the capital, which for the growing high-IP companies mainly means spending on research and development. Spending on machinery, buildings, or sales staff also requires capital.

2.      Payments of dividends to stockholders -- important for mature corporations that have fewer opportunities to grow -- and hence little need for more capital.

How to make this split is the most significant management decision for a profitable company.

 

Outsourcing of jobs is possible because at the same time the companies that outsource jobs instruct the foreign workers on how to perform those jobs.  That may be done by training foreign workers here, training leaders here and then having them train more people at  the foreign site, or/and sending U.S. staff to the foreign sites for  training of workers there.

 

While some of the training covers routine knowledge, much of what is conveyed is valuable intellectual property (IP) of the companies that  do the outsourcing.  Such IP is part of the value of the company, as recognized in their market value.  

Hence, as part of outsourcing valuable property (IP) is being moved overseas, property that has been created by prior generations of workers, and now is now exported without any corresponding  generation of income in the U.S., and without any corporate tax being  paid on those export sales.  It is made worse since the offshore ventures are often formally based in taxhavens, and avoid paying income tax both to the U.S. and to say, India. This is one of the reasons why today corporate taxes amount to about 17% of the total federal tax take, while (in constant dollars) it was about 35% fifteen years ago.  The workers that remain have to pay the difference in taxes -- if they  still have jobs. 

A company giving advice on taxhavens is Pillsbury Winthrop Shaw Pittman LLP, Palo Alto. They used to have a simple guide to taxhavens on their web site, prior to a merger, but it seems to be gone  <www.pmstax.com>.

 

The market value of the companies that outsource stays high of course, because that value includes IP wherever it is globally located.  It may well increase, because the profit margins earned on the exported IP are typically much higher than the margins that can be achieved in the U.S.  Especially of profitability is measured on the basis of capital (Return on Investment or RoI) then, since the capital invested in IOP is not visible in the outsourced operation, the RoI there is huge.

 

Globalization is in issue that we all face, and will be an issue still when you graduate.  Just whining about jobs, and gloating about new corporate efficiencies misses ignores the social issues, and the IP transfer that makes it all possible.